Kristal Mallookis, started our parent company, Mustard Lane, in 2006. After moving from Colorado to pursue a career in dance, she quickly began to find side gigs to help supplement income. What started out as side gigs, soon became a full time job of staffing her friends on various events across the city. After over 13 years in the business, she now staffs “Laners” in 70+ markets. With a custom built database and a selective casting process, all staff comes vetted, tried and true.
What is a “Laner” you might ask. A Laner is a team member of Mustard Lane, who captivates our main values: ambitious, creative, genuine, vibrant and loyal. Here at ML we pride ourselves on providing professional, proficient, and positive staff to our clients. With a roster of 5,000+ top industry professionals, our staff is able to increase consumer engagement, grow brand awareness and create an unforgettable experience at any event.
As our staff has grown over the years, so has our Laner community. We have always been highly supportive of our Laners and their true passions. The majority of the team in the major markets are actor/singer/dancer/artist types. About a year ago, we began to hold monthly socials for our New York crew as a way of networking and getting to know each other “off the lane.” We initially were raising money for local charities, but conversations slowly turned into how to impact our own community in a positive way.
Our goals are threefold. Outreach, Projects, and Continued Education.
Our first goal of the OTL community will be to give back through outreach. We will be partnering with schools and children’s programs, utilizing our talent to produce workshops, teach classes and hold special events. Additionally, we are starting a mentorship program that will connect creative individuals looking to move to the city with current NYC Laners to bridge the gap, making a move to NYC smooth, seamless and stress-free.
Our special projects and events are going to be specifically geared to giving back to our community. Our goal is to provide easy access and hands-on help with resources, writing and providing grants for creative endeavors.
Lastly, we here at OTL feel it’s important to set yourself up as a business. Through frequent workshops and classes, our aim is to educate our community and keep them one step ahead. Looking towards the future instead of working their way from paycheck to paycheck. This continued education program will keep our crew up to date and in the know.
Originally from Littleton, Colorado, Kristal graduated from University of Northern Colorado and moved to NYC to pursue dance. Very soon after moving to the city, she started putting her entrepreneurship roots to use by working side gigs in between taking dance class and auditioning. The clients were immediately drawn to her professionalism and business acceum and began reaching out to her for more and more staff. Being able to find work for her actor/dancer/singer friends was exciting and fulfilling. Her vision was to create a transparent company with a safe and fun work environment, that was also timely with pay. With this idea in mind, “The Lane” was officially created in 2006 for creative professionals looking for some in-between gigs. Now, 13 years later, she is the CEO and founder of Mustard Lane, a nation-wide event staffing agency. This passion for business and helping people with survival jobs, while also supplying her clients with reliable and high quality staff has come to life. She is extremely excited to bring that same passion to Off The Lane with mentorship programs, workshops and community outreach.
A native of Cincinnati, OH, Jen graduated from Ball State University with a BA in Dance Performance and minor in Dance Education in 2007, and immediately left for a job as a dancer on a Royal Caribbean Cruise Ship. After her contract ended, she moved to Chicago, where she continued her career as a dancer, singer, actress, teacher, and choreographer. She co-founded Chicago Freelance Dance, which helped provide discounted classes and rehearsal space for dancers and choreographers in Chicago. It was here that she found a love of giving back and connecting those in the dance community. She joined Mustard Lane in 2012, upon moving to NYC, and took over as Casting & Recruitment Director in 2016. She loves combining her passion of traveling, meeting new people and managing events with ML. Past credits include Associate Director for Marvel Universe Live, two Off-Broadway shows, two National Tours, Chicago Shakespeare Theatre, Goodspeed Opera House, The Marriott Theatre, Royal Caribbean Cruise Lines, Lions Club International Ceremonies, and Chicago Symphony Orchestra, amongst others. She’s excited about this new adventure with OTL and what it could mean for our community.
Lauren graduated from the University of Michigan in 2016 with a B.A. in English and a minor in Entrepreneurship. After a month long trip across Europe, she made the move to NYC and very quickly found a home at Mustard Lane. Lauren loves the vibrancy and the diversity that the city has to offer. She’s a huge foodie and is always on the hunt for the next great restaurant. Through the last three years at ML, she has juggled many hats at the company, she now runs the Marketing and Business Development for Mustard Lane. On a daily basis, she works to secure and nurture client relationships while finding new ways to get exposure for the company. Lauren is always up for a challenge and constantly pushes to grow in her career, she has even taken on the added excitement of acquiring her real estate license. She enjoys learning new aspects of business and is excited to bring those skills to Off The Lane!
Jillian graduated in 2008 from Ball State University with a BA in Musical Theatre. Having grown up in the theatre world, she was thrilled when she booked the National Tour of “Cats,” only two weeks after graduating college. Immediately following her contract, she made the big move to NYC. After 10 years in the city, she now calls herself a true New Yorker! Soon after her move to the Big Apple, she started working with Mustard Lane in between performing gigs. Now with 10 years under her belt with the company, she works full-time as the Admin & Social Director, as well as the Event Coordinator for Meaux Space, the event space where ML headquarters are located. She is passionate about helping create beautiful events, whether at Meaux Space, Mustard Lane or her own self-produced vocal shows around the city. She is thrilled to bring her knowledge of the “NYC streets” to new mentees of Off the Lane!
Mentorship Committee Co-Chair
Originally from Michigan, Michael moved to Los Angeles in order to pursue a career in dance and performance. Shortly after the move, he began working for The Walt Disney Company and was introduced to volunteering with the “Disney VolunTEARS”. It was in that space that he discovered his love for helping people have a fun and exciting time, while doing what they could to make the world a better place. From working with different non-profits, helping develop and execute different volunteering efforts, to just having a good time, Michael feels most alive surrounded by community. Now calling New York City home, he is excited to use his previous experience and knowledge to help create another safe space for people looking to do good. As a hardworking and dedicated individual, he is incredibly passionate about not only helping people succeed, but helping people go above and beyond their own expectations. He is also passionate about anything, Ariana Grande…Just ask him!
Mentorship Committee Co-Chair
Robyn Michele Frank is an NYC based actor, people person, and dog lover. She graduated Summa Cum Laude from Pace University in the Pforzheimer Honors College with a BFA Musical Theatre major and an Arts and Entertainment Management minor in the Lubin School of Business. For over 10 years, both throughout her school years and post-graduation, she has assumed a variety of leadership roles including: peer leader, recruiter, student ambassador, brand ambassador, manager, and mentor. Robyn is honored to be a Co-Chair of the Mentorship Committee and to help others as she was helped herself.